Mascara: Maximize Your Lashes With MAX Factor Mascara

vividImpactHighlightingMascara

Define your eyes with a base coat of legendary Lash Perfection mascara, then light them up with a flash of color in one of five subtle shades. Collect all couture color combos. See entire collection.

Pair a black or gray outfit with Vivid Impact Highlighting Mascara for a couture look that will get attention.

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901 Blazing Black

volumeCoutureMascara

Selected as the Official Mascara of Milan Fashion Week, this superb formula delivers high definition and volume without clumping. Our innovative iFX brush coats every lash, giving you beautiful results. See entire collection.

While applying, blink onto the brush to get maximum coverage.

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801 Rich Black

volumeCoutureWaterproofMascara

The same highly defined, voluminous lashes you get with Lash Perfection Volume Couture Mascara in a waterproof formula that won’t clump or run in virtually any condition. See entire collection.

While applying, blink onto the brush to get maximum coverage.

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805 Rich Black

lashPerfectionMascara

Our revolutionary iFX brush delivers volumizing mascara evenly to coat and define your lashes from root to tip for beautifully framed eyes — right down to the hard-to-reach inner and outer corners. See entire collection.

While applying, blink onto the brush to get maximum coverage.

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701 Rich Black

lashPerfectionWaterproofMascara

Get volumizing coverage that stands up to the elements. Our revolutionary flexible iFX brush defines lashes from root to tip, including the hard-to-reach inner and outer corners of the eye. See entire collection.

While applying, blink onto the brush to get maximum coverage.

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705 Rich Black

lashLiftMascara

The lightweight, flake-free, smudge-proof formula provides flexible lift and volume that lasts hour after hour, thanks to our unique polymer system with panthenol. The hypoallergenic formula is suitable for sensitive eyes and contact lens wearers.

Give your eyes an open, vibrant look by lifting lashes right from the base.

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601 Rich Black

lashLiftWaterproofMascara

The lightweight, flake-free, waterproof formula provides flexible lift that lasts hour after hour, thanks to our unique polymer system with panthenol. The hypoallergenic formula is suitable for sensitive eyes and contact lens wearers.

Give your eyes an open, vibrant look by lifting lashes right from the base.

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604 Rich Black

stretchAndSeparateMascara

The smooth formula lengthens and separates from root to tip to create the illusion of twice as many lashes. Available in intense colors that cling without clumping. Suitable for sensitive eyes and contact lens wearers.

Remove easily with Long Lasting Makeup Remover (available separately).

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301 Rich Black

stretchAndSeparateWaterproofMascara

Get the look of Stretch & Separate Mascara plus the reliability of a waterproof formula. Lengthens and separates from root to tip to create the illusion of twice as many lashes. Suitable for sensitive eyes and contact lens wearers.

Remove easily with Long Lasting Makeup Remover (available separately).

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305 Rich Black

2000CalorieStraightBrushMascara

Get a dramatic look with 2000 Calorie Mascara — it volumizes lashes up to 200%. Water resistant and smudge-proof hypoallergenic formula is suitable for sensitive eyes and contact lens wearers. With straight brush applicator. See entire collection.

Choose a straight brush if you’re focused on creating the look of lengthy lashes.

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101 Rich Black

2000CalorieCurvedBrushMascara

A curved brush creates a dramatic, wide open look.

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201 Rich Black

2000CalorieAquaLashMascara

Gel-based, waterproof formula builds lashes 200%, coating them in color while helping to seal in natural moisture. Leaves lashes soft, supple and protected from the elements. Suitable for sensitive eyes and contact lens wearers. See entire collection.

This is a great choice for weathering workouts.

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501 Rich Black

noColorMascara

Preserves the natural color of your lashes without adding color to create a smooth, feather-like appearance. Lightweight conditioning gel formula also helps soften lashes for a supple and naturally sexy look.

Opting for No Color Mascara during the day adds more drama to your night look.

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000 Clear