From application to maintenance, these easy tips give you the groundwork for striking eyes.
Plumper Lashes
Plumper Lashes
Maximize Your Eye Shape
Maximize Your
Eye Shape
Eyeliner
Eyeliner
Prevent Creasing
Prevent Creasing
Plucking Eyebrows
Plucking Eyebrows
Plumper Lashes
Separation Control: Here’s an easy tip for extra separation control. Close one eye and place a stiff card (business card or credit card) over the eye lid. Now open your eye so your upper lashes are peeking out on top of the card. Dip your 2000 Calorie Extreme Lash Plumper brush into the product and pull the brush firmly through your lashes against the card. This pulls off excess product and separates the lashes with extra precision.

Bottom Lashes: It’s easy to over-distribute product on the bottom lashes. To avoid this, remove excess product from the wand with a tissue before sweeping it onto your bottom lashes. The remaining product should be enough to build the plumper on your lower lashes slowly, without mess or clumps!

Extra Volume: For extra volume, dip your 2000 Calorie Extreme Lash Plumper wand and place it at the very base of your top lashes. Now wriggle the brush gently back and forth to deposit extra product at the very base of lashes. This adds extra volume and definition.

Meet Jake Bailey
Plump every single lash so perfectly, so voluptuously, they may ask, “Are they real?” with new 2000 Calorie Extreme Lash Plumper
Maximize Your Eye Shape
Small Eyes: Avoid using too much shadow or liner — heavy color will weigh your eyes down. To give a bright, open appearance, apply a light color onto your eyelids, use a darker color in the crease and use a highlighter under the brow.

Round Eyes: Make eyes longer by using color all around and extending toward the outer corners. Use mascara on top and bottom lashes to create sharper, longer lines.

Hooded Eyes: To reduce a heavy appearance, apply light colors onto your lids. Use darker colors from the center of the eyelid to the outer corners and blend.

Large Eyes: Make your eyes pop by wearing a darker shadow on the lid and extending to the crease. Use a flat color under the brow to highlight.

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Eyeliner
Eyeliner should be applied close to the base of eyelashes to make them look thicker. Start with a thicker line on the outer edge of your lid with elbow on a table for stability. Draw the line toward the inner corner of your eye, thinning the line as you go.
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Prevent Creasing
Are you getting creases on your eyelids after applying shadow? Avoid wearing eye moisturizer with shimmer eye shadows. The moisturizer breaks up the consistency of the shadow and causes creasing.
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Plucking Eyebrows
Pluck eyebrows immediately after a shower, while your pores are still open. It will be much less painful and will cause less redness and irritation.
Meet Jake Bailey
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